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“Post more cat videos and we’ll get more Facebook likes!” Yes, we do get advice like that from employees. Cat videos do sound tempting, of course – but that’s not what we do. What do we do? Generate massive buzz and engagement, of course! Without click baiting or fan buying! With us so far?
We who are on the Social Media Team select exciting, diverse content every day. After all, an audience of around 55,000 fans and followers across all of our channels wants to be entertained. Boring topics and worn out stories are immediately recognized with disinterest. Finally, we meticulously measure performance across those channels.
How do we find entertaining content? By getting to know NORMA Group again every day, walking through the company with alert eyes and listening carefully to our colleagues. The really exciting stories are often buried in the details.
And we’ve been doing that for five years. That is, after all, pretty much exactly the point NORMA Group entered the hustle and bustle of social media. On April 22, 2013, at 9:30 in the morning, we launched the Facebook page, shortly followed by Twitter and LinkedIn.
A lot has happened since then – that’s why you’ll find below a selection of the best posts from the last five years. Don’t worry – no cat videos.
