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“Maintaining the relationship with investors”

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Vanessa Wiese is a member of the Investor Relations department of NORMA Group and thus communicates with investors and analysts. This enables them to assess the development of the company, make investment or divestment decisions. Vanessa Wiese’s work is characterized by financial ratios, legal requirements and exchange with other departments. The graduate economist also completed further training as a Certified Investor Relations Officer (CIRO) of the German Investor Relations Association (DIRK).

What are you currently working on?

I am currently organizing various investor conferences. The purpose of these events is to present our company to new investors and to maintain the relationship with existing investors. Personal contact and regular exchanges are very important.

I find working for an MDAX company in an international environment very exciting.

What is your job at NORMA Group?

My main focus is on financial reporting. I’m project manager for the preparation of the annual report and the quarterly reports during the year. In addition, I perform typical IR tasks. For example, I create presentations, organize investor conferences and write and publish ad hoc announcements and voting rights notifications. I also support my colleague with the organization and holding of the Annual General Meeting and accompany my boss to meetings with investors and analysts from time to time.

What are the most important traits and capabilities for your work?

Investor Relations is a very interdisciplinary field. It is important to be able to understand the figures and finances and to place them in an overall economic context. In addition, there are many legal aspects to consider, for example, which information NORMA Group must announce to the shareholders or how the Annual General Meeting needs to be held. Communication is a very important aspect – with the analysts and investors, but also dealing with texts, in preparing the annual report, for example. In addition, I need to have a good network within the company because I am dependent on information from other departments.

Voting rights notification

If an investor exceeds or falls below a certain percentage of NORMA Group shares (e.g. 3 percent), the investor and NORMA Group must announce this. According to the Securities Trading Act, the Federal Financial Supervisory Authority (Bafin) must also be informed of this immediately.

Ad-hoc duty

NORMA Group issues shares and therefore must publish certain information that could significantly influence the share price immediately. This can be the case, for example, if the Management Board recognizes that the business is running better than expected and raises the forecast for growth in sales. The EU-imposed ad hoc obligation is intended to prevent insider trading and market manipulation on the capital market.


Deutscher Investor Relations Verband e. V. is the German professional association for Investor Relations (IR) and representatives of capital market-oriented companies. It was founded in 1994 and has more than 300 members.

Homepage of DIRK


CIRO stands for Certified Investor Relations Officer and includes nine-month training on the area of Investor Relations. It is offered by DIRK in cooperation with the Frankfurt School of Finance & Management.

More on CIRO

What do you like most about it?

My job is very diverse and varied. The communicative component is the focus of many topics. Networking also plays a key role, both within the company as well as outside, for example with IR colleagues from other companies. I find this very exciting.

What are the biggest challenges in your job?

In communicating with investors and analysts, one must always be very precise and be careful to pass on only correct, reliable information. Incorrect information can spread into the market quickly through an analyst, and this can possibly be damaging – for the trust of our investors in us but also for the company value, which is reflected in the share price.

I love my job because it is very diverse and combines many different disciplines.

What was your best experience at NORMA Group?

It is hard to pin down just one experience: What I really like about NORMA Group is the friendly working atmosphere, within our team, but also with colleagues from the other departments.

What do you like to do in your spare time?

I play tennis and generally exercise a lot. My great passion is also traveling with family and friends. Apart from these hobbies, I work for the alumni network of CIRO graduates (Certified Investor Relations Officer) and regularly organize workshops on a voluntary basis. In addition, I support the DIRK (German Investor Relations Association) as a lecturer and speaker at various seminars.

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