Dr. Georg Kolat, Author at NORMA Group Blog

Recent Articles

How Does Pricing Psychology Work?

Do people always behave rationally? No – and that also affects prices. Psychological effects are therefore enormously important. Our expert Dr. Georg Kolat reveals how the human brain ticks when it comes to prices.

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The Importance Of Price

What is a liter of beer, a clamp or a doctor’s accessibility worth? What are we willing to pay for it and why? Prices are everywhere. But most people know little about their effects. Our expert Dr. Georg Kolat explains.