Dr. Georg Kolat, Author at NORMA Group Blog

Recent Articles

The Time is Right to Invest in Digital Commerce

E-Commerce has been increasing worldwide for many years. NORMA Group is also increasingly expanding its online business. Dr. Georg Kolat, Global VP of Business Development, Water reports on the expansion of the online business in the water sector.

“We manage the world’s most important scarce resource”

Water is probably the most important resource in the world. Dr. Georg Kolat, Vice President Business Development and Strategy at NORMA Group’s subsidiary NDS gives an insight into three trends in the field of water management.

How Does Pricing Psychology Work?

Do people always behave rationally? No – and that also affects prices. Psychological effects are therefore enormously important. Our expert Dr. Georg Kolat reveals how the human brain ticks when it comes to prices.

NORMA Group TORRO-Schneckengewindeschelle mit Preisschild

The Importance Of Price

What is a liter of beer, a clamp or a doctor’s accessibility worth? What are we willing to pay for it and why? Prices are everywhere. But most people know little about their effects. Our expert Dr. Georg Kolat explains.