Dr. Georg Kolat

VP Global Business Development WATER & Region EMEA

Dr. Georg Kolat is Vice President Global Business Development Water and is responsible for the water business in the EMEA region in the same function. Prior to that, he spent five years in the USA as Vice President Business Development & Strategy at NORMA Group's subsidiary NDS, where he was responsible for irrigation and flow management. From 2015-2018, he was also Head of Strategic Price Management at NORMA Group.

Recent Articles

Conserving water for future generations

40% of the world’s population is affected by water scarcity and 700 million people are at risk of being displaced from their home countries by 2030 due to droughts. With the increase in floods and droughts, changing precipitation patterns, the accelerated melting of glaciers and rising sea levels, climate change is exacerbating water scarcity considerably. The efficient use of scarce water is therefore becoming increasingly important worldwide and is an essential part of our water management.

The Time is Right to Invest in Digital Commerce

E-Commerce has been increasing worldwide for many years. NORMA Group is also increasingly expanding its online business. Dr. Georg Kolat, Global VP of Business Development, Water reports on the expansion of the online business in the water sector.

“We manage the world’s most important scarce resource”

Water is probably the most important resource in the world. Dr. Georg Kolat, Vice President Business Development and Strategy at NORMA Group’s subsidiary NDS gives an insight into three trends in the field of water management.

How Does Pricing Psychology Work?

Do people always behave rationally? No – and that also affects prices. Psychological effects are therefore enormously important. Our expert Dr. Georg Kolat reveals how the human brain ticks when it comes to prices.

NORMA Group TORRO-Schneckengewindeschelle mit Preisschild

The Importance Of Price

What is a liter of beer, a clamp or a doctor’s accessibility worth? What are we willing to pay for it and why? Prices are everywhere. But most people know little about their effects. Our expert Dr. Georg Kolat explains.