{"id":9421,"date":"2025-12-09T04:11:15","date_gmt":"2025-12-09T04:11:15","guid":{"rendered":"https:\/\/blog.normagroup.com\/?p=9421"},"modified":"2025-12-15T08:01:46","modified_gmt":"2025-12-15T08:01:46","slug":"ive-been-able-to-make-a-real-difference-over-the-last-two-decades","status":"publish","type":"post","link":"https:\/\/blog.normagroup.com\/en\/ive-been-able-to-make-a-real-difference-over-the-last-two-decades\/","title":{"rendered":"\u201cI\u2019ve been able to make a real difference over the last two decades\u201d"},"content":{"rendered":"\t\t
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In our NORMAPeople series, employees around the world talk about their day-to-day work, how they came to the company and what they appreciate most about their jobs.<\/em><\/p>

Michael Doukakis has been part of NORMA Group for more than two decades and, over that period, has gone through a number of professional positions while at the same time continuing to develop. Today, as General Manager, he heads up the company\u2019s operations in Australia and New Zealand. In the interview, he talks about his career, his achievements and what still inspires him about NORMA Group today.<\/p>

Michael, can you tell us a bit about your career development at NORMA Group?<\/strong><\/h2>

My career at NORMA Group has been a journey shaped by continuous growth and an increasing amount of responsibility. I started out working in the warehouse in 2004 and progressed through various positions in sales, product management and supply chain management.<\/p>

Over time, I took on country-wide responsibilities and was eventually appointed General Manager for Australia and New Zealand in 2023. Each new role was based on the one that preceded it and they have all helped me develop a deep understanding of the business and how to run a great company.<\/p>

How would you describe your current job at NORMA Group?<\/strong><\/h2>

In my role as General Manager, I am responsible for all of the business in Australia and New Zealand \u2013 covering both in sales and operations. I develop strategic plans and implement them together with my cross-functional teams.<\/p>

I am also working to improve operational performance while ensuring our financial goals are achieved. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\u201cA central part of my work is to create and strengthen a culture of cooperation and innovation.\u201d \t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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I also closely monitor market trends and adjust our strategies in order to stay competitive.<\/p>

What is the biggest challenge you face in your job?<\/strong><\/h2>

The biggest challenge is driving strategic change while simultaneously maintaining a consistently strong results in of day-to-day business. Driving change requires careful planning, coordination with stakeholders, and a high level of resilience \u2013 especially in a dynamic market environment.<\/p>

Has there been a single event in your years at NORMA Group makes you particularly proud?<\/strong><\/h2>

A special moment for me was when I guided our Australian business through the first year of double-digit growth. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\u201cThis success was the result of the commitment, resilience and talent of our entire team.\u201d\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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It was a joint success and I am very grateful for the collective effort that contributed to it.<\/p>

You have been with NORMA Group since 2004. What inspired you to stay with the company all these years?<\/strong><\/h2>

NORMA Group has always offered me opportunities to develop, innovate and assume responsibility. The ever-changing challenges have always motivated me, and the corporate culture \u2013 characterized by collaboration and excellence \u2013 is a great fit with my personal values. I have been able to make a real contribution and develop personally at the same time.<\/p>

What has impressed you the most over the years?<\/strong><\/h2>

I am definitely most impressed by the resilience and adaptability of NORMA Group. Whether it\u2019s market-related changes, new technologies or expanding into new sectors, the company consistently demonstrates its commitment to innovation and continuous improvement.<\/p>

How has NORMA Group changed over the last 20 years?<\/strong><\/h2>

Clearly, NORMA Group has changed significantly over the past two decades \u2013 from a family-run company to a global market leader in advanced joining technology. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\u201cThis growth has been driven by strategic mergers, acquisitions and targeted portfolio expansion.\u201d \t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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This has opened up many new markets \u2013 especially for the Australian business.<\/p>

And what do you like to do in your free time?<\/strong><\/h2>

I like to spend time outdoors, for example fishing or hunting. That\u2019s how I can best disconnect from everyday life. Whether it\u2019s patience waiting for a fish to bite or concentration and skill in tracking game, both activities offer me a sense of adventure and satisfaction.<\/p>

I especially enjoy the early morning hours in the forest or by the water, when everything seems peaceful and calm. It\u2019s not just about the catch \u2013 it\u2019s about the experience, the challenge, and the stories that come out of it.<\/p>

What are your hopes for the future?<\/strong><\/h2>

I want to continue to drive transformation and innovation \u2013 ideally in a role of director or business lead where I can influence strategic outcomes on a broader scale. My goal is to leave a legacy of excellence, to promote future leaders and to contribute to the long-term success of NORMA Group.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

In this interview, Michael Doukakis talks about his long career at NORMA Group and how the company has changed during this time.<\/p>\n","protected":false},"author":46,"featured_media":9419,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[245,214,404],"class_list":["post-9421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-career","tag-jobportrait-en","tag-normapeople-en"],"acf":[],"yoast_head":"\n\u201cI\u2019ve been able to make a real difference over the last two decades\u201d - NORMA Group Blog<\/title>\n<meta name=\"description\" content=\"In this interview, Michael Doukakis talks about his long career at NORMA Group and how the company has changed during this time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.normagroup.com\/en\/ive-been-able-to-make-a-real-difference-over-the-last-two-decades\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cI\u2019ve been able to make a real difference over the last two decades\u201d - 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