{"id":3812,"date":"2020-04-08T08:24:45","date_gmt":"2020-04-08T08:24:45","guid":{"rendered":"https:\/\/blog.normagroup.com\/?p=3812"},"modified":"2023-07-31T08:40:32","modified_gmt":"2023-07-31T08:40:32","slug":"norma-help-day-a-win-win-situation-for-the-company-and-society","status":"publish","type":"post","link":"https:\/\/blog.normagroup.com\/en\/norma-help-day-a-win-win-situation-for-the-company-and-society\/","title":{"rendered":"NORMA Help Day \u2013 A win-win situation for the company and society"},"content":{"rendered":"\n\t

Once a year, NORMA Group employees voluntarily support social and ecological projects in the neighborhoods of the sites on what the company calls \u201cNORMA Help Day.\u201d But why does NORMA Group organize such an event? And what are the effects of volunteering? This was the topic of a study conducted by the University of Mannheim.<\/em><\/p>\n\t

It\u2019s a hustle and bustle at the orphanage in Ciudad Juarez, Mexico. NORMA Group employees are laying tiles, installing new lamps and painting rooms. There is also a lot going on outside \u2013 the playground equipment is being given a new paint finish. The children find all this quite exciting. They help out, ask the employees questions or just watch what is going on.<\/p>\n

It is NORMA Help Day<\/a> in Ciudad Juarez. As at many other sites, a group of NORMA employees swarms out to support social organizations in the vicinity of the site on this day. NORMA Group has a special relationship with the orphanage though: \u201cWe have been cooperating with the orphanage for years now,\u201d explains Alma Chaparro, who organizes Help Day in Ciudad Juarez. \u201cThe cooperation works very well \u2013 all participants benefit.\u201d<\/p>\n\t\t\t\"\"\t\t\t\n\t\t\t\"\"\t\t\t\n\t\t\t\"\"\t\t\t\n\t\t\t\t\n<\/a>\n\t\t\t\t\n<\/a>\n\t

Impressions from Help Day 2019 in Juarez, Mexico<\/h6>\n

\n\t\tAdded value for NORMA Group?\n\t<\/h2>\n\t

Similar to Mexico, nearly all NORMA Group sites conduct a Help Day. The activities are as varied as the environments in which NORMA Group is active. They range from joint baking campaigns in convalescent and children\u2019s homes to repairing playgrounds and parks and donating food to local aid organizations.<\/p>\n

But why does NORMA Group, a global, publicly listed company in the field of joining technology, even organize such a volunteer day? \u201cWe want to be a member of society \u2013 for us, that means giving something back to the community, besides offering jobs,\u201d explains Marcus Chan, who organizes Help Day at the production site in Malaysia. Alma Chaparro from Mexico takes a similar view: \u201cWe are really making a contribution here that is highly appreciated by the partner organizations.\u201d<\/p>\n

But anchoring at the sites is only one argument. The effect of this commitment on employees is also important. But what effect can a program like NORMA Help Day have on job satisfaction and identification with the company?<\/p>\n

\n\t\tStudy examines the benefits of NORMA Help Day\n\t<\/h2>\n\t

This question was investigated in a study organized by NORMA Group together with the University of Mannheim. Besides the organizers from various sites and regions, more than 300 NORMA Group employees were surveyed \u2013 both those who participated in Help Day and those who have not yet taken part in Help Day.<\/p>\n

The results show that participants in Help Day identify more with NORMA Group on average and attach greater importance to their daily work. This may be due to Help Day, but also simply to the fact that motivated employees tend to volunteer more.<\/p>\n

Another important finding is related to the recognition of commitment. Where NORMA Group showed greater recognition of employee engagement, participants not only perceived Help Day as a meaningful event, but it also had a positive impact on their identification with the company and how meaningful they feel their job is.<\/p>\n

Last, but not least, through the cooperation with the University of Mannheim, NORMA Group has also gained important insights into how it can further improve how Help Day is organized: for example, by giving employees more autonomy and leeway in helping to shape Help Day \u2013 because this increases the perceived importance of Help Day itself.<\/p>\n

\n\t\tAll participants benefit\n\t<\/h2>\n\t

In summary, it is evident that this is a classic win-win situation of social commitment (corporate citizenship). On the one hand, society can benefit from the company\u2019s and its employees\u2019 commitment. On the other hand, the results of the study showed that the company benefits by making an offer to its employees that can improve their satisfaction and perception of the company.<\/p>\n

NORMA Group is now using this experience to further improve Help Day. In the meantime, the volunteers in Mexico are certain that they will be back next year to make their contribution.<\/p>\n\t\t\t\"\"\t\t\t\n\t\t\t\"\"\t\t\t\n\t\t\t\"\"\t\t\t\n\t\t\t\"\"\t\t\t\n\t\t\t\t\n<\/a>\n\t\t\t\t\n<\/a>\n\t

Worldwide impressions of NORMA Help Day in 2019<\/h6>\n","protected":false},"excerpt":{"rendered":"

Once a year, NORMA Group employees voluntarily support social and ecological projects on the so-called “NORMA Help Day”. A study by the University of Mannheim has now examined the effects of volunteering.<\/p>\n","protected":false},"author":27,"featured_media":3799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[267,268,123],"class_list":["post-3812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-corporate-social-responsibility-en","tag-help-day-en","tag-social-commitment"],"acf":[],"yoast_head":"\nNORMA Help Day \u2013 A win-win situation for the company and society - NORMA Group Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.normagroup.com\/der-norma-help-day-win-win-fuer-unternehmen-und-gesellschaft\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NORMA Help Day \u2013 A win-win situation for the company and society - NORMA Group Blog\" \/>\n<meta property=\"og:description\" content=\"Once a year, NORMA Group employees voluntarily support social and ecological projects on the so-called "NORMA Help Day". 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