{"id":2782,"date":"2018-10-15T10:42:15","date_gmt":"2018-10-15T10:42:15","guid":{"rendered":"https:\/\/blog.normagroup.com\/?p=2782"},"modified":"2018-10-15T11:10:14","modified_gmt":"2018-10-15T11:10:14","slug":"our-stakeholders-have-a-decisive-influence-on-the-success-of-our-company","status":"publish","type":"post","link":"https:\/\/blog.normagroup.com\/en\/our-stakeholders-have-a-decisive-influence-on-the-success-of-our-company\/","title":{"rendered":"\u201cOur stakeholders have a decisive influence on the success of our company\u201d"},"content":{"rendered":"\n

Employees, investors, customers, suppliers, environmental organizations, universities\u00a0… The list of NORMA Group stakeholders is long indeed and could even be continued. But who exactly is a stakeholder? What do stakeholders have to do with NORMA Group\u2019s social responsibility? And what happens at the annual Stakeholder Roundtable?<\/p>\n

Stakeholder is best known as term in project management. Stakeholders are all those who are important for the project to function. A company also has a large number of stakeholders: in other words, individuals or groups who are crucial to achieving the company\u2019s goals or are influenced by the company.<\/p>\n

\t\t\t\t\"Dr.
\n\t\tDr. Michael Schneider, Chief Financial Officer, at the Stakeholder Roundtable on emobility<\/p>\n

This includes investors (shareholders) of NORMA Group, as well as employees, customers, suppliers and society as a whole. In short: everyone with an interest in the development of NORMA Group. As a reader of this blog post, you are probably one of them.<\/p>\n

\n

Involving stakeholders for business success and social responsibility<\/strong><\/p>\n<\/blockquote>\n

Stakeholders have a decisive influence on the success of NORMA Group. It is therefore important for the company to communicate regularly with its stakeholders. Conversely, a company can only live up to its responsibilities if it includes the needs of as many stakeholder groups as possible in its direction.<\/p>\n

Stakeholder management is particularly relevant to the social and ecological issues with which NORMA Group is confronted. For example, the contribution that NORMA Group makes to combating climate change<\/a>. Or how we take social standards in the supply chain<\/a> into account.<\/p>\n

\t\t\t\t\"At
\n\t\tAt the Stakeholder Roundtable it\u2019s all about direct and personal exchange<\/p>\n

\n

Stakeholder management is a task for the entire company<\/strong><\/p>\n<\/blockquote>\n

NORMA Group\u2019s Corporate Responsibility department is concerned with recording and evaluating the expectations and requirements of stakeholders and, if necessary, carrying them into the company. Stakeholders\u2019 opinions may well diverge in this respect. The priorities of an employee may differ from those of an investor, while the expectations of customers may differ from those of environmental organizations.<\/p>\n

Stakeholder management, however, is not the responsibility of a single department \u2013 all NORMA Group employees must pitch in here. Whether in cooperation with customers or suppliers, in communication with investors<\/a> or in cooperation with employee representatives: everywhere we look, there are points of contact that require mutual exchange.<\/p>\n

\n

Different perspectives meet: the Stakeholder Roundtable<\/strong><\/p>\n<\/blockquote>\n

In addition, NORMA Group organizes an annual Stakeholder Roundtable. We meet with stakeholders and experts from the various stakeholder groups. Stakeholders who otherwise often have no direct contact with each other exchange ideas directly and personally \u2013 which is why the diversity of the participants at the Stakeholder Roundtable is crucial. Here, for example, banks discuss their perspectives on NORMA Group with non-governmental organizations, customers and researchers.<\/p>\n

\t\t\t\t\"CEO
\n\t\tCEO Bernd Kleinhens during a discussion with participants<\/p>\n

At the heart of every Stakeholder Roundtable is a topical sustainability issue directly related to NORMA Group\u2019s Corporate Responsibility Strategy<\/a>. In recent years, we have exchanged views on issues such as sustainability management in the supply chain and electric mobility at NORMA Group. In 2018, \u201cFurther development of NORMA Group\u2019s environmental strategy\u201d was the topic of the Stakeholder Roundtable. The results support the further development of our processes, such as supplier scoring<\/a>, which now also includes social and ecological aspects.<\/p>\n

In this way, the Stakeholder Roundtable helps to advance our Corporate Responsibility activities \u2013 in an open exchange with our stakeholders. In keeping with one of the core values of NORMA Group: \u201cStrong Ties \u2013 We develop partnerships.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

At NORMA Group, Corporate Responsibility (CR) ensures that the expectations and requirements of key stakeholder groups are borne by the company. Elias Schwenk works for the CR team and explains how the exchange between the company and its stakeholders is structured and how the results of this exchange are incorporated into how the company is managed.<\/p>\n","protected":false},"author":27,"featured_media":2767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[166,74,203],"class_list":["post-2782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-corporate-responsibility","tag-shareholders-investors","tag-stakeholders"],"acf":[],"yoast_head":"\n\u201cOur stakeholders have a decisive influence on the success of our company\u201d - NORMA Group Blog<\/title>\n<meta name=\"description\" content=\"Elias Schwenk from the Corporate Responsibility-Team of NORMA Group explains how the expectations of the company's stakeholders are incorporated into how the company is managed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.normagroup.com\/en\/our-stakeholders-have-a-decisive-influence-on-the-success-of-our-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cOur stakeholders have a decisive influence on the success of our company\u201d - 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